The under wire bra is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric. The wire may be made of metal, plastic, or resin. It is sewn into the bra fabric and under each cup, from the center gore to under the wearer's armpit. The advantages of an under wire bra is that it helps to lift, separate, shape, and support a woman's breasts. Many different comfortable under wire bra designs incorporate an underwire, including shelf bras, demi bras, nursing bras, and bras built into other articles of clothing, such as tank tops, dresses and swimsuits.Underwire push up bras are the largest and fastest growing segment of the bra market. The best under wire bras are built with a semi-circular "underwire", "bra wire", or "wire" embedded in the wire channel that circles the bottom and sides of each cup. One end, or head element, of the comfortable under wire bra is close to the front and center of the bra, and the other close to the armhole.
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