Unsurprisingly, this is a query we at Zivame get asked quite often, “Should I wear a bra when I sleep?” ...

Simple answer? Yes, it’s OK to not wear a bra. The choice is yours. So then, why do we do ...

When I first heard of the balconette bra, I was puzzled. So, I did a little digging around. Turns out, a ...

This question (and variations of it) keep showing up in our research on women’s lingerie doubts… Allow us to set ...

We all come in different colours, shapes and sizes. And thank goodness for that! How dull a world it would be ...

Whatever our daytime avatars, loafing around in sleepwear is a favourite pastime for a whole load of us. We at ...

First, I’m going to start by busting a myth – Shapewear is meant for special occasions only! NOT TRUE. You ...

‘Gym’ing’ takes commitment, and the first couple of weeks, before you hit your stride, are the hardest. Whatever your anxieties ...

We’ve got a confession, some of these nightwear picks will guarantee sweet sleep, others will offer different delights. But one ...

We women expect quite a lot of things from our underwear- chief of these is comfort. Underwear that hugs you ...