Through this campaign, we celebrate women and how proudly they accept their bodies. Real and relatable women with different kinds of bodies, come together to showcase how Zivame is #FitForAll. Take a look!

Fit For All | Zivame

257M views | 1812 likes

#FitForAll

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Here’s what people had to say about our ad. (Psst: We’re thrilled at the response!)

Through this campaign, we aimed to focus on the many themes concerning women – right from body positivity, inclusivity, and overall celebration of their lives. These thoughts seem to have resonated with people all over the country, and we are overwhelmed with the beautiful responses.

Mr. Sushant Divgikar (Mr. Gay India 2014) tweeted to let us know how much he loved the campaign. So, we decided to talk to him and find out just what he thought of #FitForAll.

Z> What are your thoughts on the stereotypes the society tries to fit people in? Do you think the society is changing when it comes to accepting everyone as they are?
SD> People are always tagged and judged based on appearance, gender, sexual orientation etc. But who judges people? US! We judge each other – that is really messed up and we need to stop discriminating. The society is slowly and steadily changing, but there is still a long way to go.

Z> What does #FitForAll mean to you? Any experiences you’d like to share?
SD> I think #FitForAll for me, means everybody deserves to be loved and accepted. There is enough place for all of us to live happily. I may not get along with everyone I work with, but that doesn’t mean we stop working. We have to put our differences aside and work towards a common goal.

Z> You said you loved our new ad. What was it that you liked the most about it?
SD> I absolutely loved the idea of embracing diversity in your new TVC. Indian women are some of the most beautiful women in the world and your ad makes every woman, regardless of shape, size, colour, profession feel beautiful!

Z> This month, our theme is all about inclusivity. Is there a parting thought you’d like to share with our readers?
SD> I’m glad you guys have come up with this concept! As a parting thought I’d like to tell people to say ‘NO’ to hate and discrimination. There is no place for hate in our world!