As raindrops dance outside, let’s immerse ourselves in some lounging and reading! We bring you an insider look into the vision, inspiration and design process that makes Zivame intimate wear the ultimate find to keep up with the monsoon lingerie trends.

Today, we had the pleasure of sitting down with the ingenious Head Designer of Lingerie at Zivame, Ms. Lakshmi Murugesh, to delve into the captivating world of monsoon designs in intimate wear that aims to infuse your wardrobe with vibrant colours, playful prints all with an exquisite blend of comfort and style.

So, here’s a tour of the fascinating world of monsoon lingerie trends, let’s explore the nuances of design and innovation with the brilliant mind behind Zivame’s captivating creations, Ms. Lakshmi.

Bright and vibrant colours can uplift moods during rainy days. Could you share some of the popular colour choices in lingerie trends this monsoon season?

You know, during the monsoon season, we often gravitate towards colours that can uplift our mood & add vibrancy to our day. Colours such as daisy yellows, coral, or orange are associated with joy and optimism. Wearing lingerie in these shades can add a cheerful touch to your day, even when the weather is gloomy. Tints & shades of blues (Aqua, Turquoise, Teal, & navy) can evoke a sense of sophistication, tranquility, & elegance, making them an excellent choice for a dull rainy day. Soft, light shades of pastels & neutrals can create a calming, soothing effect, ideal for cosy indoor feels.

2. Monsoon weather can be unpredictable. How does Zivame ensure that lingerie designs are both comfortable and suitable for damp and humid conditions?

It is very important that the lingerie you wear during the rainy season is made of skin-friendly fabrics that ensure all-day comfort. Hence, our panties come with an anti-microbial finish and are made of cotton and bamboo for daylong freshness.

We also have a Spacer bra that is constructed with breathable cups and is lightly lined to avoid bulk. Our Copper-infused collection is also a great pick because it is anti-microbial and has anti-odour properties, making it perfect for hot and humid weather. The Marshmallow collection also feels ultra-soft on sensitive skin.

3. Prints add a touch of personality to any lingerie collection. What are some unique print inspirations that Zivame has this monsoon?

We have played with the scale of floral elements for a bold impact. Statement-esque oversized blooms can add drama to lingerie pieces. We have also experimented with some new hue combos and print techniques while showcasing design patterns from different regions & cultures. Monsoon is synonymous with blossoming buds and intimate pieces with floral prints can definitely mirror the beauty of nature while adding a touch of femininity. Inspired by paradise, designed to evoke joy, & an artist’s rendition, our collection Bohemian Blooms is perfect for indoors & outdoors. This is made on mesh in purple & yellow colour for an airy & light feel.

4. We’ve heard that Florals are making a comeback this season. How did you reimagine floral patterns to make them feel fresh and exciting in the new lingerie line?

We have a wide range of printed collections allowing women to choose from various patterns and designs that resonate with their tastes, preferences & mood. The Plush Mystique Collection is adorned with bold and vibrant prints that exude confidence and playfulness, while our Robin’s Song Collection has subtle and delicate prints that evoke elegance and sophistication. The Bohemian Blooms Collection offers a perfect balance of fresh floral prints in bright hues.

5. Comfort is key, especially during rainy weather. Could you share some innovative fabric choices and design elements that enhance the comfort level of Zivame’s lingerie making it the right choice for the monsoon?

Natural Collective - Bamboo Fabric Lingerie

Definitely, comfort and style are the core of every design that we create at Zivame. To name a few fabrics and collections for monsoon –

Copper-infused fabric that has anti-microbial and anti-odour properties
Soft and breathable fabrics such as – cotton and bamboo fabrics.
The Marshmallow range comes in super soft cups and brushed fabric.
Miracle bras are made with bonded, dig-free construction made with ultra-lightweight fabric.

6. Monsoons are known for being romantic. Can you tell us about any unique romantic-themed lingerie pieces that are popular among customers this season?

Absolutely, women are loving our Primrose Collection, Bohemian Blooms, Plush Mystique, New Romance, and Marshmallow Collection.

The artistry and passion that Ms. Lakshmi, the lead designer at Zivame and her team has poured into each creation is inspiring. We hope this interview has shed light on the meticulous process of blending comfort, style, and cultural inspirations that go into curating stunning lingerie at Zivame which makes it both empowering and a celebration of individuality.

Whether it’s a romantic evening, a fun-filled day, or a moment of self-indulgence, we have crafted pieces that empower women to embrace their confidence during the rainy season and beyond while also redefining the lingerie trends.

Explore Now!

Tanya Agarwal

As a content enthusiast with a flair for writing, Tanya enjoys creating engaging content! She is a good listener and believes in lifelong learning through reading and travel. Her mantra is: ‘You attract what you think’.