{"id":28112,"date":"2024-07-01T12:30:04","date_gmt":"2024-07-01T12:30:04","guid":{"rendered":"https:\/\/www.zivame.com\/blog\/v1\/?p=28112"},"modified":"2024-09-05T08:06:14","modified_gmt":"2024-09-05T08:06:14","slug":"2-mile-fashion-from-sleep-to-the-streets","status":"publish","type":"post","link":"https:\/\/www.zivame.com\/blog\/v1\/2-mile-fashion-from-sleep-to-the-streets\/","title":{"rendered":"2 Mile Fashion: From Sleep to the Streets"},"content":{"rendered":"\n

At Zivame, we craft intimate wear that connects with the modern Indian woman. Designing for her unique profile, aesthetic, and nuanced needs, helps ensure Zivame intimate wear is comfortable, evokes confidence and hits the spot when it comes to her mood or occasion.\u00a0With a growing demand, worldwide, for apparel that is \u2018occasion-fluid\u2019, the terms streetwear and sleepwear<\/a><\/span> <\/strong>have never been more synonymous. This culminated in the creation of Zivame\u2019s 2 Mile Fashion \u2013 fashion wear that goes beyond couch to caf\u00e9<\/span>s, and bed to brunches – styles you can wear within a two-mile radius of home!<\/p>\n\n\n\n

Here\u2019s what Prachi Walia, our AGM Design Head has to say about 2 Mile Fashion \u2013 a capsule line of PJ sets, shorts sets and lounge dresses in four unique prints –  and why she thinks it is a must-have in your wardrobe, throughout the year!<\/p>\n\n\n\n

What gave rise to 2 Mile Fashion? What was the idea behind building this capsule?<\/strong><\/h3>\n\n\n\n

The idea first came around during the COVID-19 pandemic. <\/h4>\n\n\n\n

The concept started with women spending a lot of time indoors, and realising the need to up their home fashion. While the pandemic may have ended, women play so many roles today that the need for transitional fashion persisted. <\/p>\n\n\n\n

Hence 2 Mile Fashion, something that helps you achieve a seamless transition from indoor to outdoors \u2013 as she runs errands, drops her kid to school, or simply goes to a coffee shop. <\/p>\n\n\n\n

\n
SHOP 2 MILE FASHION<\/a><\/div>\n<\/div>\n\n\n\n

Can you tell us more on the inspiration behind the designs for 2 Mile Fashion and touch upon the process?<\/strong><\/h3>\n\n\n\n

The inspiration behind the designs for 2 Mile Fashion was the need to simplify a woman\u2019s life. <\/h4>\n\n\n\n

The designs executed for 2 Mile Fashion ensure that this need is met. This demand is met specially with the help of one of the trends doing the rounds – simplified silhouettes. Since it\u2019s homewear, we got rid of buttons, ziplines and other hardware, and replaced it with simple, clean, clever fashion that helps women look put together, even at home. This collection ensures that women feel confident enough to greet a guest at the door in their home wear.<\/p>\n\n\n\n

Comfort is our bedrock, and the fabrics we have used make sure you\u2019re as comfortable as possible – indoors or outdoors. <\/p>\n\n\n\n

What are the collections and styles released as a part of the 2 Mile Fashion collection?<\/strong><\/h3>\n\n\n\n

Tea Tales<\/strong><\/h4>\n\n\n\n

With hypnotic Barbados Cherry hues complemented by intricate floral patterns, this collection adds a fresh, flowery tone to your wardrobe, designed to elevate your daily high tea afternoon routine.<\/p>\n\n\n

\n
\"Tea
Tea Tales<\/figcaption><\/figure><\/div>\n\n\n
\n
SHOP TEA TALES<\/a><\/div>\n<\/div>\n\n\n\n

Outta Bed<\/strong><\/h4>\n\n\n\n

In Outta Bed we chose striped prints that come in a serene shade of pink, so it combines the comfort of home with the energy of an urban landscape. With Outta Bed, you can take fashion to the streets as you head to breakfast or a morning grocery run!<\/p>\n\n\n

\n
\"Outta
Outta Bed <\/figcaption><\/figure><\/div>\n\n\n
\n
SHOP OUTTA BED<\/a><\/div>\n<\/div>\n\n\n\n

Airport Chic<\/strong><\/h4>\n\n\n\n

These polka-patterned pieces will add a flavour of holiday joy to your wardrobe as you gear up for the season.<\/p>\n\n\n

\n
\"Airport
Airport Chic<\/figcaption><\/figure><\/div>\n\n\n
\n
SHOP AIRPORT CHIC<\/a><\/div>\n<\/div>\n\n\n\n

Resort Run<\/strong><\/h4>\n\n\n\n

This one is an all-pastel collection, very dreamy with lace detailing, and adds an element of languidness and leisure to your summer.<\/p>\n\n\n

\n
\"Resort
Resort Run<\/figcaption><\/figure><\/div>\n\n\n
\n
SHOP RESORT RUN<\/a><\/div>\n<\/div>\n\n\n\n

Will you be expanding for more moods and occasions<\/strong>?<\/h3>\n\n\n\n

Yes, we will be expanding the collection with more moods and occasions! <\/h4>\n\n\n\n

We are going to keep bringing in more evolved lines which are much more than just sleepwear. We will be releasing more styles, more prints, and colourways, all under the umbrella of 2 Mile Fashion. <\/p>\n\n\n\n

I believe 2 Mile Fashion will stay relevant due to the need for a woman to don a lot of hats and fulfil a lot of duties, and we will continue to make her life simpler with more such capsules!<\/p>\n\n\n\n

\n
EXPLORE MORE<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

At Zivame, we craft intimate wear that connects with the modern Indian woman. Designing for her unique profile, aesthetic, and nuanced needs, helps ensure Zivame intimate wear is comfortable, evokes confidence and hits the spot when it comes to her mood or occasion.\u00a0With a growing demand, worldwide, for apparel that is \u2018occasion-fluid\u2019, the terms streetwear […]<\/p>\n","protected":false},"author":71,"featured_media":28115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":""},"categories":[6],"tags":[335,551,645,816,1072],"acf":[],"yoast_head":"\n2 Mile Fashion: From Sleep to the Streets | Zivame<\/title>\n<meta name=\"description\" content=\"Here\u2019s what Prachi Walia, Zivame's AGM Design Head has to say about 2 Mile Fashion, and why it is a must-have in your wardrobe round the year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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