FitnessSports Bras: Why Are They in Demand?

Fitness is not a destination, but a journey that needs you to believe in the process. The athlete in you needs to be able to truly unleash herself, without anything holding her back, and this is where a Sports Bra steps in. Read on to find out why Sports Bras are the talk of the town!

Maintains breast shape

Breasts are made of tissues and muscle ligaments that stand a chance of stretching out, losing shape, which can lead to a drop in your breast profile or even sagging breasts. Sports Bras come in handy to prevent such irreversible damage. Zivame’s gymwear bras are made from strong and comfy fabric, providing excellent support that help your breasts maintain shape.

low-impact sports bras

Helps reduce breast pain

Intense physical stress during exercise might often end up doing damage to the breast ligaments, which can often lead to pain and soreness. Over a traditional bra, a Sports Bra will hold your breast profile together in a much firmer manner, while restricting as much movement as possible. This cuts down chances of ligament damage, and in turn, reduces chances of potential breast pain issues.

medium-impact sports bras

Prevents breast bounce

One of the first benefits that comes to mind when talking about a Sports Bra is the support and stability it provides. Wearing one as you work out ensures your bust is encapsulated and snug, thus avoiding movement or bounce. The full-coverage Sports Bras even take care of spillage concerns during a workout. The lack of underwire makes it easier to move around, while its broad build helps distribute breast tissue evenly.

High-impact Sports Bras

Gets rid of sweat and improves performance

Worried about sweat holding you back as you work out? That’s a concern from the distant past! Our moisture-wicking activewear helps you stay as dry as possible while you exercise. You’re also bound to perform better when you’re not worried about clinging fabrics, as our Sports Bras with 2-way stretch fabric ensures that you’re as mobile and comfortable as possible. This will help you reach peak performance with minimal discomfort!

True Curv sports bras

Regulates blood circulation

Hooks and elastic in traditional activewear often restrict proper blood circulation during exercise. Improper blood flow during physical activity can prove to be bad for your health, which is where a Sports Bra comes in. A Sports Bra regulates blood circulation, and also ensures proper air flow – making sure that you don’t feel any sort of restriction at the gym!

front open

Combines fitness and fashion

While Sports Bras started out exclusively as gymwear, it has transformed into a fashion staple over the years. A Sports Bra can be worn as a standalone top, or paired with a jacket to combine fitness and fashion for a sporty, yet sassy look. Moreover, the option of removable padding gives you the choice to style yourself just as you want!  

removable padding

There you have it, all the reasons why you should ditch the traditional bra for a Sports Bra every time you indulge in physical activity. Unleash your inner athlete with Zivame’s activewear, and bring fitness goals and fashion together like never before!  


Sagarneel Chakraborty