UncategorizedWhat Do I With My Old Bras?

We all know that corner in our wardrobe reserved for clothes we never wear. But have you thought about all the bras that lie unused in your lingerie drawer?
We found that, on an average, women have almost 4 bras that they don’t use! Whether it’s because you’re used to those two bras you love wearing on rotation, or because you bought those fancy lace ones on a whim and don’t find them comfortable anymore, all of us have bras that we don’t use.

To top it off, fit experts recommend changing your bra every six months due to wear and tear. And if you’ve only been wearing two to three bras regularly, it’s likely that they’re worn out. But how can you really tell?

Here are 5 signs that your bra needs replacing:

#1 It just doesn’t fit anymore
Whether you’ve lost or put on weight, hanging on to an old bra in the hopes of fitting into it is a bad idea. You should get yourself fitted and buy some bras that suit your new size.

#2 It’s lost its shape
If there are slumps, unevenness and a general lack of shape, that bra’s got to go. Your cups should always be smooth with no awkward folds or gaping.

#3 It’s lost its elasticity
If the straps are loose and wavy and the band doesn’t sit flat against your skin, the bra is no longer fit to wear. No matter how much you tighten the straps or change the place you hook it on, it’s a bra that you can no longer wear.

#4 It’s falling apart
If your underwire is poking through or the lace has gaping holes, it’s definitely time to go shopping again. Your bras should never be a source of discomfort.

#5 You just don’t wear it
Maybe you bought it because it was pretty or maybe you just don’t like it anymore. Either way, if it’s been unworn in your cupboard for more than 6 months, let it go!

“But what do I do with my old bras?” we hear you ask. Fret not! You just have to #BYOB – Bring Your Old Bra.

Zivame has joined hands with Thuli, an NGO, to make bras available to women in need. So all those gently used/unused bras you have lying around can be donated!

How do you do this?

You can drop them off at any of the 28 Zivame Stores across the country or donate now.
What’s more, we give you a Rs. 200 voucher for every old bra you donate. You can even avail your vouchers now, replace your old bras with some new ones, and send/drop your old bras off later!

Everyone’s styles change, moods change and sizes change. Which is why it’s important to get yourself fitted every six months. You can get a complimentary fitting session at a Zivame Store near you!

So don’t let those bras gather dust, just #BYOB!

This campaign is no longer running but you can still donate your gently used bras to The Thuli Trust by couriering it to them.

Team Zivame