What is an underwire bra?

Underwire bras consist of a semi-circular strip of resin, plastic or metal woven into the soft fabric of the cups. This surrounds or cups the bottom and sides of your torso to provide it with additional support and lift

What is the difference between wired and non-wired bras?

Underwire bras are different from non-wired bras in that they make use of metallic semi-loops to shape your torso while giving it a gentle push up. Non-wired bras are soft cup bras that do not employ this lifting and contouring mechanism – they are simply made from fabric sans the metal wire

What are the benefits of wearing an underwire bra?

Underwire bras are famed for their ability to fight the sagging of the torso. Besides this, they provide the wearer with additional support, shaping or smoothening and lifting of the bust, thereby making them a breeze to wear for long periods.

Can women with fuller figures or larger torsos wear underwire bras?

Underwire bras come in many variations of size, fabric and design. This means that even plus-sized women can reap its many benefits while feeling at ease. Make sure to refer to our bra size to help find the best underwire bras for yourself.

Do wired bras need special care?

Every wired bra page on our site or mobile app comes with care instructions that are easy to follow. Make sure to read them as well as the product’s care tag before attempting to wash them.

Wired Bra

An innovation on non-wired bras, underwired bras are bras with a semi-circular wire insert at the bottom of the cup, enclosed safely and securely inside a fabric casing. An underwire bra enhances your natural body shape by providing the breast tissues with an additional lift and giving a contoured, more rounded shape to your bust by pushing up the weight towards the front. The superior support provided by underwired bras makes them the perfect choice especially for women endowed with heavier breasts. The underwires reduce the weight on the straps and help avoid back and shoulder pain. They also prevent chafing. Underwires help achieve the slightly separated cleavage look desired by the woman of today. Order our wired bras online and make your bustline its flattering best!