Adira has evolved as India's leading women's lingerie brand with its vision of being a one-stop destination for girls and women and their practical and intimate requirements. Many women across India have chosen Adira as their most trusted companion to celebrate their incredible journey of womanhood. The company aspires to provide innovative, affordable, and trendy products that provide women with comfort, style, and satisfaction. Yashram Lifestyle Brand Pvt Ltd founded Adira, the most innovative lingerie brand in India, in 2008. Since then, the brand has made the best-in-class innerwear for young girls and women. It pioneered extraordinary innovations in various products like regular panties, period panties, incontinence underwire, beginner's bras, hygiene panties, and many more. Adira makes the transition from a girl to womanhood happy and comfortable. Adira had its beautiful products loved by a large number of women. Not only in big cities but its endorsements and acceptance are high in small Indian towns and villages, as the brand successfully brings a happy change in their life. Apart from making excellent products, Adira's factories give proper training and employment to women from villages and small towns across India. The best online store to buy Adira's unique collections of innerwear is Zivame which has emerged as the most trusted online store for women's lingerie. It has a wide range of Adira products.