An innovation on non-wired bras, underwired bras are bras with a semi-circular wire insert at the bottom of the cup, enclosed safely and securely inside a fabric casing. An underwire bra enhances your natural body shape by providing the breast tissues with an additional lift and giving a contoured, more rounded shape to your bust by pushing up the weight towards the front. The superior support provided by underwired bras makes them the perfect choice especially for women endowed with heavier breasts. The underwires reduce the weight on the straps and help avoid back and shoulder pain. They also prevent chafing. Underwires help achieve the slightly separated cleavage look desired by the woman of today. Order our wired bras online and make your bustline its flattering best! less
Not many women realise that the secret to looking flawless often lies in the smaller details. Consider lingerie, for example – without the right kind, not only will your outfit look odd, you may end up feeling uncomfortable for an extended period. If you have forever craved an underwire bra that contours and lifts your torso, your search ends here. We now bring you myriad wired bra designs that are a mix of style, comfort, practicality and functionality. No matter what your body type, age or sartorial needs, our selection of underwire bras is worth taking a look at – come shop on our website or mobile app now.
Although the 1930s saw the invention of the very first underwire bras, they became popular only in the 1950s. That is because it was only after World War II that metal was cleared to be used domestically. No matter what your experience with wired bras, it is understandable to have a few questions about them. Hence, we have compiled a quick list of facts about the popular lingerie essential:
Underwire bras consist of a semi-circular strip of resin, plastic or metal woven into the soft fabric of the cups. This surrounds or cups the bottom and sides of your torso to provide it with additional support and lift.
Underwire bras are different from non-wired bras in that they make use of metallic semi-loops to shape your torso while giving it a gentle push up. Non-wired bras are soft cup bras that do not employ this lifting and contouring mechanism – they are simply made from fabric sans the metal wire.
Underwire bras are famed for their ability to fight the sagging of the torso. Besides this, they provide the wearer with additional support, shaping or smoothening and lifting of the bust, thereby making them a breeze to wear for long periods.
Underwire bras come in many variations of size, fabric and design. This means that even plus-sized women can reap its many benefits while feeling at ease. Make sure to refer to our bra size to help find the best underwire bras for yourself.
Every wired bra page on our site or mobile app comes with care instructions that are easy to follow. Make sure to read them as well as the product’s care tag before attempting to wash them.
We believe that functional yet sexy bras are every woman’s basic right. We also offer 24 hour-product dispatches, discreet packaging, free shipping and other deals and features you cannot resist. Why look elsewhere when you can get the best bras online? So, go ahead and shop for sports bras, minimiser bras, strapless bras, underwire bras, maternity bras and more on Zivame.