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Half Cup Bra collection

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Half Cup Bras Collection on Zivame

Shape up with Half-Cup Bras

Gone are the days when bras were simply considered as an essential piece of lingerie. In present times, the undergarment is embraced as a fashion element where its purpose and use go beyond, to complement a woman’s body. While the core purpose remains the same – to provide adequate comfort and support -- its essence extends beyond, to cater to the changing needs of the modern-day woman.

Bras are very different from other clothing essentials. As they are worn so close to the skin, they must be made of skin-friendly fabric. As their purpose is to extend long-term support to the breasts, they need to be seamless and strong. With so many things to be considered, bra manufacturers have come up with stylish bras in exquisite colours, fabrics, designs and cuts. Half-cup bras are indeed a fabulous innovation in the design category.

The Purpose of Half-Cup Bras

Half-cup bras are also known as a shelf bra, open-bust bra or demi bra. As the names suggest, they define the cup shape of a bra. They are very low in their cut, and their primary purpose is to give a fuller look to the breasts and to create a revealing cleavage. They cover about three-fourths of the breasts and offer full support. The straps in these bras sit wide apart on the shoulders, making them ideal to wear under a dress with a deep and broad neckline. They are the best option for a party dress, low-cut or V-neck tops. This stylish bra works best with an hourglass figure. For the ones with a larger chest size, a half-cup push-up bra or half-cup padded bra is not a good option. They can go with bras with an underwire for more support.

Most of these half-cup bras are made of cotton, guaranteeing utmost comfort for a long period. They are both functional and fashionable. But they are certainly not everyday wear. It is better not to wear these bras to the office or workplace. They are meant for specific dresses and so should be reserved for a special occasion.

Buy Half-Cup Bras at Zivame!

You can easily purchase a half-cup bra online at Zivame. Zivame offers a huge range in this category -- in terms of specifications of size, colour and fabric, there is just no match for our selection of half-cup bras. We have a bra size chart which helps you know your size, and accordingly, you can buy a bra that suits you best. You can team up the bra with matching panties to complete the set. There may be exclusive retail stores that give you great buying options as well, but nothing compares to the convenience of online shopping at Zivame.

Comfort is a universal need. And for something as unique as a bra that we wear most of the time, we cannot afford to settle for anything less. Therefore, choose a bra that makes you feel beautiful and in harmony with the comfort and shape of your body. As that is where the secret lies!

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