Our Story

It began with a bra.
With a dream to go beyond.
Beyond just lingerie.
Beyond everything women were used to.
Beyond just lingerie.

Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.

Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.

Our Story

It began with a bra.
With a dream to go beyond.
Beyond limited choices.
Beyond everything women were used to.
Beyond just lingerie.

Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.

Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.

 

Our Vision

To Offer Every Woman the Confidence, Comfort & Choice She Deserves

Confidence is sexy and we want to help women find it, wear it and be it every day.
At Zivame, we reinvent lingerie
We reimagine outerwear
We rethink design innovation
And spend hours creating every single piece
To make a woman feel beautiful in seconds

Our Design Philosophy

  • `

    At the core of our products, lies the delight of the unexpected.

    We’re constantly asking ourselves, “What can we do to delight her when she least expects it?”

  • `

    From petite to curvy, every size finds a place in our ideas.

    We fit real women, with real sizes.

  • `

    Our global designers ensure that we create the finest mix.

    Of what is expected and that little element of something unexpected.

  • `

    We always go one step further to make it a little more special.

    From the little satin bow to unparalleled delivery experiences, we make women smile till the very last mile.

Our Design Philosophy

At the core of our products, lies the delight of the unexpected.

We’re constantly asking ourselves, “What can we do to delight her when she least expects it?”

From petite to curvy, every size finds a place in our ideas.

We fit real women, with real sizes.

Our global designers ensure that we create the finest mix.

Of what is expected and that little element of something unexpected.

We always go one step further to make it a little more special.

From the little satin bow to unparalleled delivery experiences, we make women smile till the very last mile.

Our Founder & CEO


Richa Kar


In 2011, Richa Kar borrowed Rs. 30 lakh from family and friends to start Zivame, with an aim to change the way women shopped for lingerie in India. From attaining a degree in engineering to engineering bras, she’s come a long way. Her commitment to put the customer first, attention to detail and focus on creating a delightful experience has made Zivame a favourite brand in India and across the globe.

Richa has been featured in Fortune India’s list of ’40 under 40’ and CNBC’s list of ‘Young Business Women - 2016’


“Every day my team and I are inspired to create superior products and an elevated experience. If you like Zivame today, it’ll be even better tomorrow.”

- Richa

Our Founder & CEO


Richa Kar


In 2011, Richa Kar borrowed Rs. 30 lakh from family and friends to start Zivame, with an aim to change the way women shopped for lingerie in India. From attaining a degree in engineering to engineering bras, she’s come a long way. Her commitment to put the customer first, attention to detail and focus on creating a delightful experience has made Zivame a favourite brand in India and across the globe.

Richa has been featured in Fortune India’s list of ’40 under 40’ and CNBC’s list of ‘Young Business Women - 2016’


“Every day my team and I are inspired to create superior products and an elevated experience. If you like Zivame today, it’ll be even better tomorrow.”

- Richa

Our Investors

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investor
investor
investor
investor
investor

Our Team

team

Shaleen Sinha

Chief operating officer

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Venkatesh

Vice President – Operations and Customer Relations

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Nilesh Kumar

Vice President – Human Resources

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Abhijeeth Naik

Vice President – Finance

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Guruprasad Baskaran

Director – Engineering

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Sirisha Tadepalli

Director – Brand Marketing

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Naman Gupta

Principal - Growth Strategy & Customer Retention

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Anupam Kumar

Head – Marketplace

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Rahul Sharma

Head – Product Development and Design, Lingerie

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Deepthi Doreswamy

Head – Product Development and Design, Easy Wear

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Swadhin Mishra

Vice President - Growth and Business Development

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Vishal Gaurav

Vice President – Omnichannel

Our Promises

We’ll always
remain inclusive

Creating products for
every body & age

We’ll continue
to do good

By using processes
that put women first

We’ll continue
to innovate

And always make women
look forward to our designs

We’ll positively
impact women

Enabling the entire cycle
from creation to delivery

We’ll stay
true

By Giving you the finest
quality and service

Our Timeline

  • 2016

    In July

    Launched a Zivame store in Pune

    Transitioned from being a marketplace aggregator of lingerie to becoming independent brand Zivame


  • 2015

    In March

    CEO featured on the cover of Forbes


    In August

    Launched India’s first mobile fitting lounge


    In September

    Raised Series C funding from Zodius Technology Fund,
    Khazanah Nasional Berhad and other existing investors


    In December

    Launched the first Zivame store in Bangalore

  • 2014

    In March

    100+ bra sizes became available on our site


    In July

    1 bra sold every minute


    In September

    Shipped our millionth lingerie

  • 2013

    In March

    Crossed 10 million website views


    In April

    Awarded ‘Hottest Startup’ by Business World


    In December

    Raised Series B funding from Unilazaer Ventures and existing investors

  • 2012

    In Macrh

    Raised Series A funding from IDG Ventures and Kalaari Capital


    In July

    Shipped all the way to the Andamans for the first time


    In September

    For the first time, 5 international lingerie brands became available to women in India, on our site

  • 2011

    In Macrh

    It all began! We received our first order from Indore
    For the first time, all national lingerie brands agreed to retail online in the same space, on our site