Foundation

Tart up With the Finest Foundation & Let Your Confidence Shine!

Who doesn’t love even-toned, blemish-free, and glowing skin?

Almost everyone yearns for it! And, to turn this dream into reality like billy-o, we rely on a foundation. As the name suggests, foundation is a product that acts as an excellent base for your makeup to stay for a long time.

Foundations are usually lightweight, long-lasting, easy-to-apply formulas that can hide your skin imperfections, keep your skin sweat-free and bestow it a flawless, hydrated and radiant look.

How to choose the right foundation

Whether you have oily, dry, combination or acne-prone skin, a full coverage foundation can help to tackle your skin woes. The only tricky part is choosing the right foundation.

The right foundation can help cover blemishes, correct your skin tone, and conceal skin imperfections like fine lines, wrinkles, or hyperpigmentation. With the best liquid foundation, smooth, flawless and even-toned skin is at your beck and call.

So, if you are looking for your perfect “skin mate”, keep these three things engraved in your mind—skin tone, coverage and skin type.

How to decide on a foundation based on your skin tone

The primary step is identifying your skin tone and loving the way it is. Coating your skin with an altogether different colour will be unflattering, to say the least.

Choosing a foundation not only depends on your skin’s outer tone but predominantly depends on your skin undertones that are broadly divided into three types.

• Warm

If your veins appear green or olive, or your skin tans easily, then you probably have a warm undertone.

A foundation with a yellow or golden shade will best adorn this skin tone.

• Cool

If your veins appear blue or bluish-purple and your skin turns crimson with slight exposure to the sun, perhaps you have a cool undertone.

In this case, you must opt for foundations with pinkish, lilac or rosy shades.

• Neutral

You likely have a neutral undertone if it’s hard to determine between blue and green veins.

Do not opt for overly pink or yellow shades if you have a neutral undertone. Opt for peachy or dusty rose shades instead.

Types of foundations

Foundations are typically available in liquid, cream, mousse or powder form.

• Liquid foundation

If you are a beginner, liquid foundations can be your pick. For dry skin, opt for a foundation with an oil-based formula, and for oily skin, opt for one with a water-based formula.

Talking about coverage, if you have enlarged pores or dark spots, go for a full coverage foundation that also acts as a concealer . If you have fine lines or light blemishes, medium coverage will suffice, and if you are aiming to only even out your skin, opt for a light coverage foundation.

• Cream foundation

Opt for a cream foundation if you have dry skin and want a hydrated and even-toned look all day. A cream foundation usually gives you medium coverage.

• Powder foundation

If you have oily skin, powder foundation is your best bet! They are talc-based and can provide light to medium coverage. This foundation helps absorb the excess oil on your skin, giving it a non-greasy and smooth look.

• Mousse foundation

Also called a whipped foundation, mousse foundation is very much in vogue for its lightweight formula and matte finish. It is typically available in medium to full coverage variants.

• Stick foundation

Foundation sticks for women have become a popular choice among GenY as they are spill-proof, travel-friendly and ideal for easy retouches.

If you are always time-starved, it is a must-have product.

• Always apply primer or moisturiser before applying the waterproof foundation to your skin. It will prevent dryness and even out your skin.
• Apply foundation under your eye, the contours of your nose and mouth, jawline and neck. Blend it uniformly using a makeup sponge or brush.
• Always follow the directions mentioned on your foundation pack to get the desired result. If you apply too much, your skin can appear cakey or unnatural.

Shop Handpicked Collection of Waterproof Foundations on Zivame

1. Maybelline New York Super Stay Full Coverage Foundation

One of the best liquid foundations, the product is available in nine shades that beautifully suit most Indian skin tones. Its super stay formula gives 24 hours of full coverage.

2. Revlon Touch and Glow Powder

The glow powder with a moisturising formula is suitable for even the most sensitive skin. Available in three different shades, it is smooth to apply and gives your skin a velvety sheen.

3. Faces Canada Ultime Pro Blendfinity Stick

The product is one of the best-selling foundation sticks for women. Its highly blendable formulation gives a cleansed, mattified, and sculpted look to your face. Carry it in your purse for a soft and velvety touch-up anytime and anywhere.

Delight yourself with the online shopping experience at Zivame. The foundation cream prices are unmatchable here. Also, grab amazing deals on the wide range of foundation creams online and get doorstep delivery with complimentary shipping.

Set your worries aside and enjoy delightful and hassle-free retail therapy at Zivame.