Home > Beauty > Makeup > Foundation


Can I buy a foundation online? This is the most frequently asked question. It’s safe to say that buying beauty products online is now inevitable. Swatching and testing cream foundations or liquid foundations in-store is no longer the smart option. While buying the occasional eye shadow palette, blush , makeup tools, or your go-to lipstick online is simple and even enjoyable, choosing the right foundation online seems like a task. However, the wide range at Zivame is excellent for Indian skin tones. From the Maybelline New York Fit Me that suits every skin type to the Colorbar 24Hrs Weightless Liquid Foundation that avoids a cakey look. We've covered all trips and tricks on choosing the right foundation in this guide to make the challenge easier for you. Even if you want to avoid that "cakey" or "overdone" finish, you can get that "no-makeup" look with the right foundation like the Streetwear Foundation at Zivame. Right now, it's all about having a fresh and dewy look. While there is no foolproof method for selecting the best foundation online, some ideas get you started. Keep in mind that the amount of coverage you need determines how difficult or easy it is to find the right shade. As much effort as we put into choosing the perfect eye shadow or lip shade, the same amount of effort should be placed into choosing the perfect foundation shade from Zivame, whether foundation cream or foundation stick. less

Buy Maybelline New York Fit Me Matte + Poreless Liquid Foundation Tube, 115 Ivory - 18 ml
Add to Cart
162 people favorited this
Add to Cart
Buy Insight Cosmetics Ultra-Thin Second Skin Long Wear Foundation - Sun Beige (20 ml)
Add to Cart
238 people favorited this
4.0 (3)
Add to Cart
Buy Revlon ColorStay Makeup for Normal / Dry Skin 30 ml - Nude
Add to Cart
8 people favorited this
Add to Cart
Buy Revlon ColorStay Whipped Creme Makeup 23.7 ml - Natural Ochre
Add to Cart
8 people favorited this
Add to Cart
Buy Revlon Nearly Naked Makeup 30 ml - Shell
Add to Cart
15 people favorited this
Add to Cart
Buy Revlon Touch & Glow Makeup 20 ml - Natural Mist
Add to Cart
95 people favorited this
5.0 (1)
Add to Cart
Buy Faces Canada Ultime Pro Sun Defense CC Crèam Luxe SPF 50 Sand 03 30 ml
Add to Cart
4 people favorited this
Add to Cart
Buy Colorbar Full Cover Makeup Foundation Stick Warm Beige- 003 - 9 g
Add to Cart
21 people favorited this
Add to Cart
Buy Chambor Brightenning Smoothening Found - Cashew #101 (15 g)
Add to Cart
5 people favorited this
Add to Cart
Buy Chambor Brightenning Smoothening Found - Almond #102 (15 g)
Add to Cart
1 people favorited this
Add to Cart

Buy the Best Foundation Online with Zivame

While there is no foolproof method for selecting the best foundation online, some ideas get you started. Keep in mind that the amount of coverage you need determines how difficult or easy it is to find the right shade. Full-coverage foundations are less forgiving than low-coverage foundations.

Even if you want to avoid that "cakey" or "overdone" look, you can get that "no-makeup" look with the right foundation. The trend is all about the "no makeup" makeup look, with simple blush and efficient makeup tools. It is ideal for mixing your foundation with moisturising oils if you've got dry skin. Similarly, if you've got oily skin, try to get a foundation with a matte finish.

As much effort as we put into choosing the perfect eye shadow or lip shade, the same amount of effort should be placed into choosing the perfect foundation shade.

Tart up With the Finest Foundation & Let Your Confidence Shine!

Who doesn’t love even-toned, blemish-free, and glowing skin?

Almost everyone yearns for it! And, to turn this dream into reality like billy-o, we rely on a foundation. As the name suggests, foundation is a product that acts as an excellent base for your makeup to stay for a long time.

Foundations are usually lightweight, long-lasting, easy-to-apply formulas that can hide your skin imperfections, keep your skin sweat-free and bestow it a flawless, hydrated and radiant look.

How to choose the right foundation

Whether you have oily, dry, combination or acne-prone skin, a full coverage foundation can help to tackle your skin woes. The only tricky part is choosing the right foundation.

The right foundation can help cover blemishes, correct your skin tone, and conceal skin imperfections like fine lines, wrinkles, or hyperpigmentation. With the best liquid foundation, smooth, flawless and even-toned skin is at your beck and call.

So, if you are looking for your perfect “skin mate”, keep these three things engraved in your mind—skin tone, coverage and skin type.

How to decide on a foundation based on your skin tone

The primary step is identifying your skin tone and loving the way it is. Coating your skin with an altogether different colour will be unflattering, to say the least.

Choosing a foundation not only depends on your skin’s outer tone but predominantly depends on your skin undertones that are broadly divided into three types.

  • Warm
  • If your veins appear green or olive, or your skin tans easily, then you probably have a warm undertone.

    A foundation with a yellow or golden shade will best adorn this skin tone.

  • Cool
  • If your veins appear blue or bluish-purple and your skin turns crimson with slight exposure to the sun, perhaps you have a cool undertone.

    In this case, you must opt for foundations with pinkish, lilac or rosy shades.

  • Neutral
  • You likely have a neutral undertone if it’s hard to determine between blue and green veins.

    Do not opt for overly pink or yellow shades if you have a neutral undertone. Opt for peachy or dusty rose shades instead.

Types of foundations

Foundations are typically available in liquid, cream, mousse or powder form.

  • Liquid foundation
  • If you are a beginner, liquid foundations can be your pick. For dry skin, opt for a foundation with an oil-based formula, and for oily skin, opt for one with a water-based formula.

    Talking about coverage, if you have enlarged pores or dark spots, go for a full coverage foundation that also acts as a concealer . If you have fine lines or light blemishes, medium coverage will suffice, and if you are aiming to only even out your skin, opt for a light coverage foundation.

  • Cream foundation
  • Opt for a cream foundation if you have dry skin and want a hydrated and even-toned look all day. A cream foundation usually gives you medium coverage.

  • Powder foundation
  • If you have oily skin, powder foundation is your best bet! They are talc-based and can provide light to medium coverage. This foundation helps absorb the excess oil on your skin, giving it a non-greasy and smooth look.

  • Mousse foundation
  • Also called a whipped foundation, mousse foundation is very much in vogue for its lightweight formula and matte finish. It is typically available in medium to full coverage variants.

  • Stick foundation
  • Foundation sticks for women have become a popular choice among GenY as they are spill-proof, travel-friendly and ideal for easy retouches.

    If you are always time-starved, it is a must-have product.


  • Always apply primer or moisturiser before applying the waterproof foundation to your skin. It will prevent dryness and even out your skin.
  • Apply foundation under your eye, the contours of your nose and mouth, jawline and neck. Blend it uniformly using a makeup sponge or brush.
  • Always follow the directions mentioned on your foundation pack to get the desired result. If you apply too much, your skin can appear cakey or unnatural.

Important Things to consider while Applying Foundation

Before going in with the foundation, it is important to prep the skin well. Use a hydrating primer in case of dry skin or a silicon-based primer if oily. The base must be applied with caution, and it must be thoroughly blended. Using just a makeup brush will not give you the desired results. Invest in both a stippling brush as well as a makeup sponge for a skin-like finish. Start by applying at the centre of the face, and blend to the corners. A tip usually followed by professionals is to apply the foundation first on the cheeks and the areas with blemishes and then blend the product on the rest of the face. Another important tip is to buy the right shade closest to your complexion and the undertone. You don't want a yellow face, right?

For best results, start with a foundation brush and for the final touches, use a makeup sponge. The right makeup tools are just as important as the product.

Face Foundations Don’ts and Myths

The Don’ts of Face Foundations
  • Ignoring your Neck
  • Did you know that one of the biggest blunders you could make would be to keep the makeup focussed on the face and completely ignore the neck? Then you'd later see your photographs and see a harsh difference between your face and neck. In order to eliminate this, invest in a foundation that is closest to your true skin tone. Then, once you are done applying the foundation to the face, you can take the remaining product on your makeup tools and blend it on the neck.

  • Using excessive Foundation
  • Going heavy with the product and using too much will result in your face looking "cakey." Suppose you layer the foundation and want greater coverage without looking cakey. In that case, it's better to switch to a new foundation with a higher amount of coverage than the one you're currently using.

    Pro Tip: The foundation's several light applications are the best way to apply the foundation.

  • Using an Incorrect Formula
  • People often think that powder foundation may be a good choice if you have oily skin, but this is not the case. Powder foundations are drying, chalky, settle into wrinkles, and appear unnatural in photos. If you have oily skin, apply a matte foundation to reduce the amount of shine on your face. But remember to finish with a compact to keep your makeup in place.

  • Using the Incorrect Primer
  • When buying a primer, you'll first have to decide if you want a primer spray, a silicone-based primer, or other types of primer suitable for skin. There are different primers for every skin type, as there are different foundations for types of skin. Using a matte or dewy primer can drastically alter how your foundation spreads on the skin. Debunking the Myths

    • Myth: Foundation can ruin your skin..

    • No, it's not. Foundation is completely safe for your skin. The only bad thing is not prioritising hygiene. To avoid using outdated cosmetic items, clean your brush and blending sponge. For yourself, debunk these makeup misconceptions. This is a legend from the past.

    • Myth: It's okay to not use sunscreen with an SPF Foundation.

    • Even if your foundation contains sunscreen, it should be applied separately. Sunscreen protects your skin from the harmful effects of the sun. It's just added security. Makeup alone does not give adequate UV protection.

Shop Handpicked Collection of Waterproof Foundations on Zivame

  1. Maybelline New York Super Stay Full Coverage Foundation
  2. One of the best liquid foundations, the product is available in nine shades that beautifully suit most Indian skin tones. Its super stay formula gives 24 hours of full coverage.

  3. Revlon Touch and Glow Powder
  4. The glow powder with a moisturising formula is suitable for even the most sensitive skin. Available in three different shades, it is smooth to apply and gives your skin a velvety sheen.

  5. Faces Canada Ultime Pro Blendfinity Stick
  6. The product is one of the best-selling foundation sticks for women. Its highly blendable formulation gives a cleansed, mattified, and sculpted look to your face. Carry it in your purse for a soft and velvety touch-up anytime and anywhere.

Delight yourself with the online shopping experience at Zivame. The foundation cream prices are unmatchable here. Also, grab amazing deals on the wide range of foundation creams online and get doorstep delivery with complimentary shipping.

Set your worries aside and enjoy delightful and hassle-free retail therapy at Zivame.


  1. What is foundation in makeup?
  2. Foundation is applied to your entire face to provide a smooth base for the rest of your makeup. The right formula can help conceal blemishes, even out skin tone, and blur flaws. Sometimes it can even be used to change your natural skin tone while also functioning as a sunscreen or moisturiser.

  3. How do you know if your foundation is right for you?
  4. One of the most crucial elements to consider while choosing the perfect foundation shade is to understand your skin’s undertones. Undertones are the colours that show through and give your skin a general tone. Cool, warm, and neutral undertones are the three types of undertones. A cool undertone is for the skin that has blue, pink, or red undertones. Warm undertones are more peachy, golden, or yellow in appearance.

  5. What is the best foundation for ageing skin?
  6. Foundations for mature skin should be thinner and lighter, that avoids sinking into fine lines and wrinkles of the skin like the Myglamm Treat Love Care Age Defying foundation. It's a nourishing, moisturising, and protecting formula formulated with age-defying components like Indian mulberry that care for your skin. It minimises fine lines and wrinkles while blurring blemishes for a soft, natural-looking finish!

  7. Do foundations have SPF?
  8. Yes, you can opt for foundations that come with SPF. Gone are the days when SPF foundations left a white tint on the skin and felt heavy. Few excellent foundations on the market that allow you to skip the sunscreen are the Miss Rose Perfect Cover Foundation BB Cream SPF 42 and Sugar cosmetics’ goddess of flawless SPF30+ BB cream from Zivame.

  9. Can foundation be applied directly to the face?
  10. Yes, but it's better to use a primer to make your skin look poreless, avoid patchiness, and provide a beautiful base. It also helps your foundation blend seamlessly onto your skin for a natural-looking finish.

  11. How do you apply foundation properly?
  12. Warm your foundation by rubbing it between your fingers or brush. Dip your ring finger into the product or use a small amount on the brush, it's recommended to apply any beauty product with the least amount of pressure. And gently spread it across your skin, starting in your T-zone and blending outwards.

  13. Does foundation clog the skin pores?
  14. If you apply foundation without a primer or moisturiser, it will clog your pores. As any primer and moisturiser smoothes skin surface, people with large pores should moisturise their faces before starting any makeup process. It further helps in forming a barrier between large pores and foundation.

How do you wish to shop today?

Clear All

Select your size

Sizing Help
Tap To Get Notified
Can't Find Your Size?

Not sure about your size? We have got you covered

Add To Cart
Size is currently out of stock, we can notify you
as soon as it is in stock
Please enter valid email

Notify Me

More colors in this